Product Review

2019 Golf Digest Hot List - M7x

Golf Digest Hot List reviews the Private Reserve M7x.  

The Verdict: Everything begins and ends with alignment. This centershaft blade has the familiar RifleScope system: Golfers can tell if they’re square to the target if the putter’s shaft hides a red dot on the heel. The body is milled from stainless steel, and the face features a milled-aluminum insert that’s larger to create a softer feel across more of the face. Completing the alignment features is a distinctive blue center line on the flange.

Golf Digest Product Review M5x

Golf Digest review of the Private Reserve m5x

The Verdict: SeeMore putters are known for their alignment features. When you address the putt, and the shaft hides the familiar red dot, you know you’re set up properly. This milled stainless-steel mallet also has a center alignment line to add focus on the direction of the putterhead, instead of just squaring up your body. A milled aluminum face insert provides soft feel, and you can customize head weight, length, lie, grip and even headcover.

20 Years on!!

The SeeMore Platinum Series of 100 percent milled putters do more than expand the company’s lineup of mallets and blades. What they really do is honor the company’s legendary start while showing how far it’s come at the same time.

Firstly, the SeeMore Platinum Series commemorates the 20th anniversary of the distinctive putter’s defining moment: Payne Stewart’s 72nd hole U.S. Open-winning putt at Pinehurst No. 2 in 1999. Stewart used the company’s first putter, the FGP, a curiously-shafted blade-like model that introduced two critical aspects of putter design. Those include the company’s aiming technology, called “Riflescope, in which a player is able to sense the putter is properly aligned by using lines on the heel to frame the shaft at address.

The second aspect involves the unique balance of many SeeMore putters, starting with the original. Unlike most putters up to that point, the SeeMore FGP was neither heel balanced or face balanced. It was, as the initials describe, “featuring ground plumb,” said Jim Grundberg, Seemore CEO.

SeeMore Putters - Platinum mFGP20

“The ‘featuring ground plumb’ is what we now refer to as ‘face Balanced at Impact,” he said. “It means that the putter face will naturally remain square to the natural arc of the proper putting plane at all times, naturally squaring up at the bottom of the arc.”

That familiar SeeMore head shape, which also was used in 2007 Masters and 2015 British Open wins by Zach Johnson, has been reimagined in the Platinum Series new MFGP20 head. (The “platinum” also refers to the modern 20th anniversary gift.) While the shaping on the Platinum Series MFGP20 looks similar, the update moves some of the weight from a block in the middle of the back of the head on the original to the heel and toe. That increases forgiveness, while at the same time providing a cleaner look, Grundberg said.

The MFGP20 is one of a collection of different head shapes and hosel positions in the Platinum Series lineup. The Platinum Series debuted earlier this year with the M7x blade and the M5x mallet, both with straight-in, center-shafted hosel bores and both milled from 303 stainless steel. The new models added to the Platinum Series 303 stainless steel family include the M5 HT mallet, which has a scooped out center section with heel and toe wings; the M5w HT, which features an offset shaft on the M5 HT head; the M7 Tour, which offers a more heel-shafted version of the M7x blade as well as an offset version (M7wTour); and the MTri-Mallet, a version of the M5 shape with angle cuts in the rear heel and toe portions. There’s also the SB20 Mallet, a milled 6061 aluminum, rear weighted, heel-shafted mallet that is also available in center-shafted (SB20c) and offset models (SBw20).

Platinum SB20 Mallet

“This new Platinum Series is showcasing of course our Riflescope technology, but also some different bore hole positions and shaft options for a much broader collection than what we’ve typically offered,” Grundberg said. “So many players have putted for so long with putters that have had more of a heel orientation so we wanted to showcase that the precision of our alignment system still works with both more of a heel-shafted look and an offset look.

“It really is a nice umbrella offering that will bring a lot of new players to take a look at SeeMore that maybe felt we were just too limited. We’re showing we can do more than just straight and center-shafted heads.”

The Platinum Series heads all feature an additional engraved blue line on top for a secondary source of aim and alignment. A milling pattern on the face, including aluminum inserts on the “Private Reserve” models, is designed to improve feel and roll.

The SeeMore Platinum Series putters are available in custom lengths of 30-39 inches and custom lie angles from 68-72 degrees.

Plumbers neck in testing

Plumbers Neck on putters is a popular option and SeeMore will be bringing theirs to market in 2020.  We put three protoypes in some putter heads and have received a couple of the Black and Platinum hosels which are fluted and look fabulous in this m7Tour as an example.

New Hosel out for testing

2020 season will see the arrival of a new SeeMore Hosel and this one has been built and sent to Jason Ripley at Rother Valley to do some testing with.

An avid golfer and professional he is always keen to try new things out.

SeeMore Golf Shirts

We have a range of JRB Golf Shirts available from our website.  

Various colours and sizes with each shirt having the SeeMore Putter Institute logo on one arm and SeeMore Putter Company logo on the other.

Made of 96% polyester and 4% spandex, they are easy to wash, dry quickly and need little or no ironing.

What's in your bag for 2020? Lots of Choice!

2020 season will see a number of new putter options being available in the SeeMore family.  

The Classic range will have 9 models - including blade and mallet versions with options available in straight, offset and plumbers neck hosel versions.  Additionally, a lot of the range is available in Left Hand options. 

Overall a comprehensive offering of putters which are custom fit by our outlets to ensure the correct length, loft and lie are determined thereby, enabling the Putter to be built to the players exact specification.   

The Platinum Series, Mini Giant and Nashville Series Putters then offer a fully milled versions which again have straight, offset and plumbers neck hosel versions available along with Left Hand as well.

Worth looking at to make sure you have the right putter in your back for the coming season.

NEW for 2020 – SeeMore RST Hosel Series
(Franklin, TN) The SeeMore Putter Company is introducing the revolutionary new SeeMore RST Hosel series of Plumber Neck design putters in 7 models to begin 2020.  They will first be unveiled at the PGA Merchandise Show, booth 1009, beginning Wednesday, January 22, 2020.  
SeeMore’s new RifleScope Technology (RST) Plumber Neck Hosel, (for short simply called the "SeeMore RST Hosel"), is a fluted barrel hosel that brings a unique approach to the classic offset plumber neck design preferred by many golfers, where the hands will be slightly forward of the ball at address and at impact.
SeeMore’s new RST Hosel design enables golfers who want their hands slightly forward, to take advantage of SeeMore’s patented and proven RST alignment system, primarily associated with straight shaft putters up to this point.  

By hiding the red dot, using the lower portion of the new RST Hosel, golfers now have an exciting new option within the SeeMore lineup.  SeeMore’s RST provides a true reference point for the golfer leading to an improved set up, stroke, and more made putts.  SeeMore’s RST guarantees that the putter face will be square to the target at set up, address and at impact, with the loft of the putter also set the same every time giving a consistent roll on every putt. 
                                                          Putter Company
                                                          - m7Tour RST
Every SeeMore RST Hosel has been designed and machine milled in SeeMore’s home state of Tennessee.  Another unique benefit of the SeeMore RST Hosel includes the fact that the base of the Plumber Neck enters the head on a single plane angle, at 70 degrees.  The design offers an entry point of connection closer to the sweet spot than a standard Plumber Neck, leading to improved feel and balance. 
“Our goal in 2020 is to continue to educate the consumer about the great benefits of all SeeMore putters and our proven RifleScope Technology alignment system (RST)”, stated SeeMore CEO Jim Grundberg.  “We plan to do this directly via our website at, and through our global team of certified SeeMore fitters and instructors. But there is no question that the addition of the new RST Hosel Series has created a huge level of excitement and interest during the development phase from everyone we have shown it to.”
                                                          Putter Company
                                                          - si2 black
                                                          RST Hosel
According to Cody Hale, SeeMore’s Director of Tour and Fitting Operations, “the feedback from top fitters, instructors, and tour players involved in the testing and refinement of the RST Hosel Series has been incredible. They are telling us that this innovative new design has a universal appeal, combining all of the technology that has always made SeeMore putters great, but in a way that now delivers it to golfers in a look that they cannot wait to put into play.”
RST Technology
SeeMore’s patented RST, known by a visible gun sight on the top line, allows the golfer to set up the putter perfectly each and every time in relation to the intended target line. This is accomplished by lining up the black bottom portion of the shaft between two white lines and covering a signature red dot on the heel of the top line.  The process is like locking radar onto a target.  The two parallel white sight lines frame the shaft and serve as an indicator that the golfer is in perfect position to make a consistent and reliable stroke.


                                                          Putter Company
                                                          - si5 black
                                                          RST Hosel
SeeMore Facts
SeeMore originally became recognized when Payne Stewart won the 1999 U.S. Open playing a SeeMore putter in the greatest final round putting performance in US Open History.  The brand was re-launched in 2007, and immediately regained worldwide prominence as Zach Johnson used a SeeMore FGP to win the 2007 Masters. Zach Johnson’s historic win at the 2015 Open Championship now becomes the 3d leg of the “SeeMore Slam.”  SeeMore’s website at has many new features about SeeMore’s remarkable legacy, technology, and tour success. SeeMore putters are custom made in Franklin, TN.